As Buana enters a new growth phase, we have been tasked with redesigning its brand identity to reflect its evolving role as a leader in engineered wood products. The new identity aims to communicate Buana’s expertise in transforming raw timber into high-quality plank wood tailored to meet the specific needs of its clients. Additionally, it highlights two core values: technological excellence and environmental responsibility.
Buana believes wood is not just a material but a sustainable resource when sourced and used responsibly. This belief inspired a visual concept rooted in the life cycle of a tree. The identity system draws from the forms of roots, trunks, and leaves—symbols of continuity, craftsmanship, and regeneration. These logo symbols also represent Buana’s values: growth, collaboration, harmony, and sustainability among all stakeholders.
The logo embodies this vision—natural yet structured—illustrating how people, processes, and purpose come together. Green emphasizes the brand’s connection to nature, while orange adds energy and highlights Buana’s technological edge.
Project Output
Website Template (Elementor)
My Role
Designer & Developer
Partner / Collaborator
Developer: Ridwan Arifin
Designer: Alfiqko Maulana, Asry Nabila
Website URL
Project Initiation
September, 2024
Purpose
Commercial
To support the new identity, we directed and produced a custom photo shoot to ensure the visuals were informative, consistent, and aligned with the brand’s message. We also designed a fully responsive website that adapts seamlessly across devices, providing an accessible and engaging experience for users.
This rebranding effort has elevated Buana’s image, particularly on the international stage, strengthening their positioning with global clients and reinforcing their reputation as a forward-thinking and responsible wood supplier.
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